Writing new content for your site is critical when it comes to many components of your site. Google ranks your site partially based on keywords you present in your content as well as your “freshness score” and how often you post “fresh” content on your site. Many companies want to write blogs, news articles, or [...]
SMART goals Goals are important in business and in life. Goals are meant to push employees to do their best, keep track of revenue, and know how you are growing as a company. Goals need to have rationale behind them in order to set a good tone within your office. Setting goals that are inefficient [...]
Don’t try to please everyone: Marketing is not about trying to attract everyone to your brand. You have a buyer. That buyer is not universal. When you try to please everyone you only dilute your brand message and become disinteresting. People want to be wowed or turned away from a product right away. They want [...]